WERKKRACHT

Positioning & promotion
Responsible for marketing and communications, the development of public events, content creation and creative guerrilla marketing campaigns. Member of the core team and exhibiting artist.

Promotion & visibility
Promotion of exhibitions and public events through PR, social media, storytelling and content creation. Member of the project team and editorial board of the monthly tals show Rietveld Live. 

Event management
Helped establish the largest art event in the central Netherlands. Responsible for marketing and communications, content creation, and coordinating 250 participating artists and 60 venues in and around Amersfoort. Also a participating artist.

Branding
Building the positioning of Gradus as a specialist in career development for the public sector. Developing the corporate identity and translating it into social media, online and offline campaigns and communication tools, including a magazine and podcast series.

Repositioning
Repositioning the brand Vista Nova • school for career and leadership. Development of a new corporate identity, including implementation in offline, online, and social media campaigns. Primary goal: student recruitment!

Podcasts
With the podcast series 'Nederland Wethoudersland', we bring attention to the pillars of the WHV to the primary and secondary target groups. Hosted by Jeroen van Gool - director of WHV.

European campaign
Launch of the ENiQ security system for the European business market. Responsible for events, invitations, information and documentation materials, advertising and an animated promotional film in multiple languages.

Visual identity
Led the development of the new visual identity for the Yama Products and Yama Foodservice business units, from concept, design and photography through to implementation.

Led the development of the new visual identity for the Yama Products and Yama Foodservice business units, from concept, design and photography through to implementation.

Annual campaignes
Every year Hendrik Jan conducts 4-5 retail campaignes, like ‘Snoeimeesters’, ‘Opscheppers’, ‘Zomerdromen’ and ‘Maaltijdtuintjes’. Seeds that were effectively planted on social media, online, and in-store at hardware stores.

Introduction campaigne Habito
An innovative drywall solution calls for an extraordinary campaign. At its heart is the film; a masterpiece. Winner of the Bouwkennis Marketing Year Award.

Benelux campaigne
Repositioning of tesa precision tape in the Netherlands, Flanders, Wallonia, and Luxembourg. Including TV commercials, in-program advertising, print, social media, online, and in-store (hardware stores).

Loyalty program
Outdoor play contributes to the healthy development of children. For the fundraising, a loyalty program was developed, which was rolled out via social media.

Name change campaigne
The trade association CBW-Mitex became INretail. It received a new corporate identity and a campaign to introduce INretail to all its members, the political sphere, and stakeholders.

The smartest way from G to A
GA is a platform for the sustainable renovation of homes. It was introduced through an animated film, a website, a trade show booth, and various documentation and presentation materials.

New Mobility
ALD is no longer just a leasing company but a mobility provider, which goes beyond leasing cars. A future-proof concept that was emphasized with a vision film, radio, print, and various presentation materials.

Vision film on mobility
With this film, the city of Utrecht showcases the changes within the city and why they are necessary to keep the city accessible and livable. Aimed at citizens, businesses, and stakeholders. Local, national, and international.